The Marketing Operating System

Stop guessing.
Start proving.

ProofLabs is the analytics, planning, and execution platform for craft spirits brands, local-service operators, and performance-driven businesses who need to see exactly where every dollar goes, and what it brings back. One source of truth across DTC, lead-gen, and brand.

See It Live How it works
DTC Analytics/ Lead-Gen Tracking/ Media Planning/ Pacing & Sell-Through/ Cross-Channel Attribution/ Geographic Intelligence/ Content Engine/ ProofScore/ Client Portals/ DTC Analytics/ Lead-Gen Tracking/ Media Planning/ Pacing & Sell-Through/ Cross-Channel Attribution/ Geographic Intelligence/ Content Engine/ ProofScore/ Client Portals/
$20M+
DTC Revenue Managed
4×+
Avg Client ROAS
150K+
Orders Fulfilled
6K+
Tickets Sold
27K+
Leads Generated
Your Daily Home

One glance. Everything that matters.

Know what's working. Catch what isn't. Move money with confidence.

Open ProofLabs and know where you stand: what made money, what wasted it, and what needs attention today. Your sales, campaigns, calls, leads, and budgets resolve into one operating view your team can act on, without waiting for someone to pull a report.

  • Catch wasted spend, stalled markets, and pacing problems before the month is gone
  • See which campaigns, products, markets, and channels are actually driving revenue or leads
  • Know where the next dollar should go, and what you should stop funding
  • Give your team and partners one live answer instead of five versions of the truth
Live operating view
Last 12 months
Net revenue
$486K↑ 18.4% year over year
Orders
3,842↑ 11.2% year over year
Media efficiency
4.7×Within target range
Budget opportunity: Mid-Atlantic demand is outpacing spend
Shift 12% from broad prospecting into proven markets
Review
Illustrative data based on real ProofLabs reporting patterns
Illustrative operating view
DTC Sales
Homeplace
Distribution
Planning
MTD Revenue
$48,247
↑ 17% vs. prior month
Orders
324
This month
Blended ROAS
5.2×
Above 4× target
Pacing
68%
of monthly budget
Monthly Revenue Trend
Last 6 months
Oct
Nov
Dec
Jan
Feb
Mar
The Problem

Your agency sends you a PDF.
You deserve a system.

Most operators are flying blind, juggling Shopify exports, Meta screenshots, call logs, and gut instinct. ProofLabs replaces all of it with a single source of truth, whether you're shipping bottles or booking service calls.

What you're doing now
Pulling Shopify or CRM exports into spreadsheets, cross-referencing Meta and Google Ads, hoping the numbers line up. They never do.
With ProofLabs
One live hub connecting your store, your ads, your calls, and your leads, updated daily. No spreadsheets. No guessing.
What you're doing now
Planning next quarter's media spend based on last quarter's vibes. Allocating budget by gut feel across 16 markets or service areas.
With ProofLabs
Campaign planner with pacing and sell-through forecasting, SKU- and goal-level projections, and budget allocation by market, before you spend a dollar.
What you're doing now
Running TV, radio, or broadcast and hoping someone Googles you afterward. No way to connect the spend to a sale or a booked appointment.
With ProofLabs
Cross-channel attribution that maps TV, OTT, and broadcast airtime to traffic spikes, conversions, and inbound calls. See exactly which spots are pulling weight.
The Platform

A connected system, not a stack of reports.

Every module feeds into the next. Your analytics inform your planning. Your planning shapes your spend. Your spend generates the analytics. It's a closed loop, built for DTC, lead-gen, and brand operators alike.

◧
Live Performance Hub
Shopify, Meta, Google Ads, GA4, call tracking, and lead intake, one daily-refreshed view. Revenue or appointments, ROAS or cost-per-lead, all in the same place.
◆
Campaign Planner
Build media plans with budget allocation by market or service area. Set targets, model scenarios, and see projected returns before you commit a dollar.
▲
Pacing & Sell-Through
SKU-level forecasting for DTC. Goal pacing for lead-gen. Plan vs. actual alerts that flag drift before the month closes, not three weeks after.
●
Geographic Intelligence
DMA reach maps for spirits and broadcast brands, service-area heat maps for local operators. See where spend meets actual demand, and where it doesn't.
◼
Cross-Channel Attribution
Map TV, OTT, broadcast, and digital spend to traffic spikes, orders, and inbound calls. See which spots, dayparts, and networks are actually moving the needle.
★
Branded Client Portal
Your own login. Share dashboards, briefs, and reports with your team, investors, board, or franchisees, without forwarding a spreadsheet.
◉
ProofScore
A single health score across spend efficiency, conversion strength, and pacing risk so you know what to fix first.
▸
Content Operations
Pillar-driven content planning with variant management, approval workflow, and channel routing. Strategy connected to publishing, not a deck in a Drive folder.
△
Onboarding & Intake
Branded intake forms, new-product launch flows, and data-source wiring that get a new client or campaign live in days, not weeks.
Built for Operators

Where strategy meets execution.

Campaigns and creative on one side, market performance on the other. The same data your team uses to brief, approve, and ship, now visible to you.

Campaign pulse
Current flight
Brand search
Stable demand capture · protect coverage
6.2×
Prospecting video
Creative fatigue · refresh before scaling
2.1×
Retargeting
Efficient, but audience is nearing saturation
5.4×
Spend, sales, and campaign decisions in the same view
Demand by state
Trailing 90 days
Lower demandHigher demand
Kentucky, New Jersey, and Florida lead revenue
Texas shows the largest gap between demand and media coverage
Illustrative campaign view
Content Studio
Creative Testing
Calendar
Client Review
"Mountain raised. Barrel proof. Untamed."
DTC · Bold Identity · Meta
Active
"Distill at altitude, book the experience"
Homeplace · Experience · Meta + IG
Review
"$95 Single Barrel. Ships to 46 states."
DTC · Price/Value · Meta
Active
"Limited Release, Spring 2026"
DTC · Scarcity · Meta
Draft
CAMPAIGN OPS · 4 ASSETS
Illustrative market view
Revenue by Market
Example client view
Last 90 days
KY$11.4K
NJ$7.2K
FL$5.8K
TX$4.4K
CA$3.9K
COMMERCE + MEDIA JOINED● UPDATED DAILY

One view across the platforms you actually buy.

Google Ads
Meta
Reddit
TikTok
StackAdapt
YouTube
GroundTruth
Who This Is For

Operators who want proof, not promises.

Whether you make the product, book the appointment, or sell the media, you need to see that your dollars are working, and what to do next.

Persona 01
Spirits & DTC Brands
You've built something real. Now you need to sell it at scale, DTC, wholesale, or both, without lighting money on fire.
  • Running Shopify + Meta + Google Ads but can't connect the dots
  • Spending $5K-$50K/mo on media without clean attribution
  • Expanding to new states or DMAs and need market-level intelligence
  • Board or investors asking "what's the ROAS?" and you're guessing
  • Current agency sends you a PDF once a month
Persona 02
Local-Service & Lead-Gen Operators
HVAC, healthcare, real estate, home services, you spend to get calls, leads, and booked appointments. You need to see which channels and markets actually convert.
  • Tracking calls, forms, and leads across multiple sources and CRMs
  • Running paid media across service areas without clean cost-per-lead
  • Need pacing alerts when a market falls behind plan mid-month
  • Multi-location or franchise model that needs roll-up reporting
  • Current vendor mix has no shared source of truth
Persona 03
Media & Agency Partners
You sell TV, radio, digital, or all three. You need a way to prove to your advertisers that the spend is working, or they walk.
  • Selling TV/CTV packages and need attribution beyond Nielsen
  • Clients asking for proof of ROI and you're showing reach metrics
  • Want to offer analytics as a value-add to your media packages
  • Need white-label dashboards for your advertiser clients
  • Looking for a tech partner, not another vendor
The Proof

We built this on real revenue.

ProofLabs didn't come from a pitch deck. It came from running real campaigns for real brands, DTC spirits, lead-gen operators, and media partners. These are the numbers from the brands we run.

$72K
In 4 Days, Single Launch
$500K+
In 120 Days, New Brand
27%
Repeat Purchase Rate
$375
Avg Order Value
4×+
Avg ROAS
Revenue evidence
Model: blended view
Tracked revenue
$92.4KPaid + returning demand
Media spend
$19.8KAcross active channels
Blended return
4.7×Directional, not causal
What the data supports
Revenue rose as efficient search and social campaigns scaled
Strong
What it cannot prove alone
How much demand would have happened without the ads
Visible
Illustrative performance view
● META + GOOGLE ACTIVE, REFRESHED 12 MIN AGO
Total Revenue
$92.4K
Paid + organic
Ad Spend
$15.2K
Last 90 days
Blended ROAS
5.8×
Above 4× target
Revenue by State, Top 5
🏠 KY, Home Market$11,420
NJ$7,240
FL$5,815
TX$4,360
CA$3,920
The Leave-Behind

Prove every dollar. To anyone.

Attribution is evidence, not certainty.

The Revenue Impact view gives you a defensible read on what likely moved revenue, with the spend, timing, and assumptions beside it. Use it to make a better budget call, not to pretend marketing is laboratory science.

  • Compare tracked revenue, spend, and timing without hiding the caveats
  • Separate paid demand from returning customers and organic lift
  • Flag campaigns that are scaling, fatiguing, or wasting money
  • Benchmark against your own history and real category context
Common Questions

The fine print, minus the BS.

Is this a SaaS product or a service? +
Both. You get a live platform with real dashboards and tools, but you also get a strategist who knows your business, your category, and your numbers. Think of it as software with a brain behind it. We call it a marketing operating system because it operates.
Do I need to be a spirits brand to use this? +
No. ProofLabs was built on spirits DTC data because that's where we cut our teeth, but the platform works across DTC ecommerce, lead-gen, and brand operators. Local service (HVAC, home services), healthcare, real estate, DTC food & beverage, if you spend money to drive revenue, leads, or appointments, this works.
What integrations do you support today? +
Live today: Shopify, Meta Ads, Google Ads, GA4, JotForm, call tracking, and a growing set of CRMs. Custom integrations, ERP, broadcast log data, niche CRMs, get wired up per engagement. If it has an API, we can connect it.
How fast can I be up and running? +
Most clients are live within 1-3 weeks depending on integration complexity and how quickly we get access credentials. We handle the entire setup, you don't need a dev team.
What makes this different from Looker / Tableau / my agency's reports? +
Those tools show you what happened. ProofLabs shows you what happened, why it happened, and what to do next. The pacing engine and campaign planner are forward-looking, they help you make decisions, not just observe outcomes. And unlike generic BI tools, every module is purpose-built for operators spending money on media.
Can I white-label this for my clients? +
Yes, branded portals are part of how the platform is built. If you're a media company, agency, or multi-location operator and want to offer ProofLabs dashboards under your own brand, that's exactly what the partner model is built for. Let's talk.
Ready?
See what your money actually does.
30-minute demo. Real dashboards. Your data. No pitch deck, just proof.
Book Your Demo
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